Our team brought Glenfiddich Whiskey and the Aston Martin Formula One™ Team to the beating heart of NYC with an immersive takeover of Vanderbilt Hall at Grand Central Station.

From a full-scale Aston Martin F1 replica car and custom bottle engravings to interactive challenges and curated tasting activations, we reimagined one of the world’s busiest public spaces as a high-end sphere of discovery. Complete with cohesive environmental graphics, wayfinding, and experiential touchpoints, the activation delivered Glenfiddich’s “Power of Instinct” to over 16,700 New Yorkers.

Client: William Grant & Sons

Agency: Momentum Worldwide

Role: Art Director, Senior Graphic Designer