To celebrate the FIFA Club World Cup 2025, our team created the Michelob Ultra Pitchside Club—a superior soccer social club where you play to get in.
We immersed VIPs, influencers, and fans in soccer culture with exclusive customizable jerseys, historic FIFA memorabilia, an interactive challenge
against Messi, and elite match viewing.

Client: Michelob Ultra

Agency: Momentum Worldwide

Role: Art Director, Senior Graphic Designer