We worked with the NFL to bring a whole new level of excitement to the International Games. We surrounded fans with unique design elements and bold typography inspired by the teams’ brand and essence, while heroing the all-important ‘home team’. The inspiration behind the campaign was to use locally relevant design elements such as cultural artifacts and architecture for each location, tying them together to convey a tailored yet authentic NFL story across stadiums.

Client: NFL

Agency: Imagination

Role: 2D Designer